SMartE

Posted on Posted in Portfolio, Uncategorized

Founder, SMartE.technology
Brisbane, Australia (2014-2015)

As part of my role as a co-founder at North Shore Labs, I was responsible for the design of the user experience for the SMartE.technology product line. The key challenges in the role involved the profiling and testing of a unique product offering to an untested target market. The implementation of a fast design-test-adjust cycle were critical in making steady progress in unchartered territory.