TinyMCE + Ephox

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  UX Design Lead, TinyMCE.com + Ephox.com Brisbane, Australia and Palo Alto, California (2016-current) In this role, I am tasked with establishing a design-led culture in a very established area of IT (WYSIWYG editing). The role has been challenging, but has already had tangible payoffs. The fresh, design-led have generated two standout successes: (1) cognitive enabled extensions to the […]


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Founder, SMartE.technology Brisbane, Australia (2014-2015) As part of my role as a co-founder at North Shore Labs, I was responsible for the design of the user experience for the SMartE.technology product line. The key challenges in the role involved the profiling and testing of a unique product offering to an untested target market. The implementation of a […]


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Co-Founder, Harrison&Burt Planned launch February 2016 Harrison&Burt is a joint venture with award-winning academic and film maker Malcolm Burt. Our purpose and passion is to bridge the chasm between academia and industry by leveraging advertising and marketing principles, and applying these to the creation of individual brand strategies for Academics.  Enhanced skills development programs have been recognised […]


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Communications and Presentation Strategy, Oracle Labs Brisbane, Australia (ongoing) Oracle Labs in Brisbane is a powerhouse of R&D and innovation. Led by Dr Cristina Cifuentes, the team in Brisbane is leading Oracle’s foray into identifying and prototyping new technologies that have the potential to substantially improve Oracle’s business. As part of my role, I provide focused and […]

North Shore Labs

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Executive Creative Director and Co-Founder, North Shore Labs Brisbane, Australia (current) North Shore Labs is a consulting and technology startup based in Australia. Our mission is to create tools to help businesses assess areas of opportunity and risk associated with digital transformation. The tools being developed are founded on research conducted at NICTA, Australia. North Shore Labs is […]


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Passenger Behaviour and Strategy, TravelersBox Istanbul, Turkey (2014) TravelersBox is a technology startup that is revolutionising how passengers in airports relate to leftover currency. By developing a kiosk-like product offering, TravelersBox enables passengers to utilise perviously wasted change for either personal or charitable use. Part of the challenge faced by TravelersBox was in optimising the placement of the […]

NICTA Australia

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Product and Strategy Development, NICTA Brisbane, Australia (2013-2015) NICTA is Australia’s largest ICT research organisation, focussed on addressing challenges in the industry through the development innovative, technology focussed solutions. One of the key projects at NICTA Queensland, dubbed “BizFit”, involved finding ways that technology could be leveraged to have large scale impact on the Australian economy. As […]

Michael Nelson

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”Having just finished a challenging degree course and aspiring to pursue avenues to help other mature age people re-energise their vocation, your hints and tips have given me sustenance to be more helpful in practical and meaningful terms… Thanks again Anna and hope you continue to lead the way.” – Michael Nelson