Why “letting go” is hard in experience design

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Bob and Alice enter the restaurant and survey the scene. It is not their first time, and yet, they struggle to contain their excitement as their eyes dart across the mountains of food. Alice tests the elastic in her stretch pants and takes a moment to congratulate herself on her clothing choice. The waiter shows them […]

Bahrain leads the way with inaugural Airports Arabia Conference

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By Dan Wong, Assistant Professor, Aviation Management Prince Sultan University, Saudi Arabia In IATA’s recent March 2015 Air Passenger Market Analysis, the Middle East region was reported to continue experiencing strong growth in terms of both international and domestic air travel in terms of both Revenue-Passenger-Kilometers (RPK) and Available-Seat-Kilometers (ASK) above industry norms for the one-year […]

On destinations and gratitude

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The learning curve associated with the aviation industry is extremely steep. I am very much indebted to the generosity of the following industry experts who helped to flatten the gradient of this curve: Steve Tarbuck (CPH), Pawel Kolatorski (ZRH), Kiyoshi Goto (KIX), Kickie Hiller and Lars Forssell (ARN), Sek Min Foo (SIN), Teresa Motley (LAS), Shreemen Prabhakaran (DXB) and Geoff Hehir (BVN Architects). In particular, I am grateful for their hospitality, frank insights and shared passion for innovation and unorthodox thinking.

Design’s Mid-Life Crisis

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The real value of Design training transcends the ability to incrementally refine the shape of staplers, orange juicers and the myriad of objects owned by the world’s “10%” This week, I have been at the Design Research Society’s 2014 conference in Umeå, Sweden. There were some outstanding presentations from an international audience “pushing the boundaries of […]

The airport retail trap

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As cost pressures grip airlines, the way into wallets is via longer wait times and the allure of high-end shops, fine dining and exclusive lounge clubs… According to Anna Harrison, “In the near future, most passengers will be air-travel natives…The inexperienced, novice traveller will become a creature relegated to the pages of human history.” “Air-travel […]