Cloudy, with a chance of data

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Resolving the data ownership and sharing issues is necessary… to support the future passenger experience… to realize efficiency in processing … to foster successful retail engagement. As an industry, we should look towards developing global aviation data standards and a distributed, cloud based delivery infrastructure. The “Airport Terminal of the Future” has been an important […]

Can airports provide ‘insanely great’ wayfinding experiences?

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by Andrew Cave | ar.cave@qut.edu.au There is beauty when something works and it works intuitively — Jonathan Ive Of the wide range of factors that influence a passenger’s time in the airport terminal, a key consideration is the passenger’s experience with wayfinding. As a departing passenger, the overriding focus is to get to the correct […]

Form Follows… Workflow

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The form of the passenger terminal building is shaped by many influences. Available real estate, budgetary constraints and the size of aircraft servicing the terminal all contribute to the eventual geometrical layout of the building. In addition to these factors, the physical architecture of the terminal building is also heavily constrained, or influenced, by the […]

Maintaining a Transient Advantage

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The dominant idea in the field of strategy – that success consist of establishing a unique competitive position, sustained for long periods of time – is no longer relevant for most businesses. They need to embrace the notion of transient advantage instead, learning to launch new initiatives again, and again… Rita Gunther McGrath, Harvard Business […]

Reduce the fear: own the passenger

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Despite a century of developments in terminal construction, there are as yet no universally accepted principles which can be used to confidently guide terminal design for passenger experience… The satisfaction, or lack thereof, that a passenger experiences in the airport is directly related to what their expectations are. It follows that if we can understand […]