A Network for Digital Advertising

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Product Development, AdSpace Networks Las Vegas and San Francisco, USA (2000-2002) AdSpace Networks was a small startup, operating out of a warehouse in south Las Vegas. The company reflected a fusion of the most unlikely bed fellows: Bay Area Geek and Las Vegas Bling. It was a place of high energy, big dreams and supercharged […]

A Few Blocks Off The Strip

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Commercial Property Portfolio Management, Private Trust Las Vegas, USA (2000-2003) Silver Dollar Ave is in the heart of a neighbourhood not frequented by Las Vegas tourists. It is a part of town that is home to the minimum wage workers who keep the wheels of Las Vegas in motion. On Silver Dollar Ave, textbook management lessons […]

Design at the Edge of the Internet

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Web Development, Unisys Brisbane, Australia (1999) By 1999, the “dot com” bubble had reached the end of the universe: Brisbane, Australia. While technology geeks were frothing at the bits, customers were generally not that excited to take on eCommerce projects. The slow adoption rate was partly caused by a lack of understanding and relatively few […]

The Dawn of Big Data

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Business Analyst, Inventure London, UK and New York, USA (1997-1998) In the late 1990’s, the Information Technology scene in London was dominated by the impending doom of the Y2K problem. If you were not working on preventing the world from stopping on January 1st, 2000, you were most likely working with the quants in the […]

The Power of Simplicity

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Conceptual Modeling Researcher, Centre for Software Maintenance Brisbane, Australia (1995-1997) The reverse engineering and binary decompilation team at the Centre for Software Maintenance (CSM) were hard core technologists. Their bubble of brilliance was hard to penetrate by anyone who did not posses a PhD in geek speak. In this environment, the job of abstracting and […]

Asia Market Intelligence

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Market Research Analyst, Asia Market Intelligence Taipei, Taiwan (1995) The summer of 1995 was my first extended stay in Asia… it was a full cultural immersion, engaging and overwhelming to all of the senses. I arrived in Taipei eager to learn everything I could about market research, running workshops and engaging clients… I left with […]